Curiosity is an Underrated Competitive Advantage
This story is shared as part of an initiative led by the CEOs of Indiana Corporate Partnership (CICP) to highlight entrepreneurship and innovation across Indiana’s universities. Learn more about the initiative here. This article was written by Sarah Aubrey, Senior Manager of Strategic Initiatives at CICP. The quality of our innovation is limited by the quality of the questions we are willing to ask. We love celebrating breakthroughs: the startup that closes a funding round, the research that reaches the marketplace, a manufacturer adopting a new technology, or an innovation that creates entirely new opportunities for an industry. But before any of those milestones happen, someone has to be curious enough to ask a better question. After years of working with founders, researchers, investors, corporate leaders, and community builders, I have come to believe that curiosity is not just a personality trait. It [...]
