Central Indiana excelling in life sciences, but it needs a brand, speakers say
This post was originally published by Indianapolis Business Journal. Click here to read the original article. Central Indiana is a world leader in life sciences innovation, but the region needs to develop a distinct brand and message to continue its momentum, speakers said Thursday at IBJ’s Life Sciences Power Breakfast. Keynote speaker Chad Shearer, director of research for New York-based The Global Institute on Innovation Districts, told an audience of about 350 attendees in the life sciences sector that central Indiana stands apart as a region in nearly every category of invention and innovation. The CEOs of Indiana Corporate Partnership hired The Global Institute on Innovation Districts to help it develop a unified brand and message around life sciences, identify the region, encourage investment, attract talent and set the region apart globally as a hub for research, development and [...]
